Electronic toilet sales are growing rapidly, China is entering the era of "smart toilet"
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- Time of issue:2021-04-12
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(Summary description)Electronic toilet sales are growing rapidly, China is entering the era of "smart toilet"
In 2015, the article "Go to Japan to buy a toilet seat" published by financial writer Wu Xiaobo was reposted by crazy comments on social media, which caused a sensation and set off a wave of Chinese people going to Japan to buy toilet seats.
According to what was revealed in a program on Japanese TV at the time, it is estimated that as many as 450,000 Chinese tourists spent nearly 6 billion yuan on shopping in Japan during the 10-day Spring Festival. Cover is one of the most popular household items among Chinese tourists. For a time, there was a grand occasion that "as long as there are Chinese tourists coming in groups, they will be sold out every day".
After more than a few years, similar news has long been lost. Chinese consumers can not only buy international big-name products through e-commerce platforms, but also more domestic brands for consumers to choose.
Recently, a "2021 Smart Toilet Online Consumption Trend Report" released by JD Big Data shows that the sales of smart toilets have grown rapidly. From 2017 to 2020, the sales of toilet lids have doubled, and the smart toilet integrated machine has even doubled tenfold.
The data shows that from 2017 to 2020, the sales of smart toilet lids have doubled, and the sales of smart toilet all-in-one machines have doubled by 10 times. According to data from the China Household Electrical Appliances Association, the share of smart toilets in China in 2016 was less than 1%. But in just a few years, sales have even increased tenfold.
The report pointed out that for consumers, experience comfort is the most important reason for choosing smart toilets, and 75.3% of people buy smart toilets for flushing functions and warm gaskets in winter. The data shows that 72.9% of consumers are more concerned about the heating function of smart toilets.
At the same time, 97.9% of consumers said they would recommend others to buy smart toilets, and 62.5% of consumers completed the replacement of their own toilets.
In addition, the report said that the price factor is the most critical factor for the popularity of smart toilets. In the past four years, the unit price of smart toilet lids has dropped by 35%, and the unit price of smart toilet machines has dropped by 67%.
At present, the development of my country's electric toilet industry has entered a period of rapid development, that is to say, my country has entered the stage of independent innovation from imitation and introduction of technology, and technological innovation will become the main theme of development in the future. Market competition is not just about price, scale, and quality, but product competition will play a major role, which will also announce the end of the era of relying on hype and using shoddy products as a means of competition. The competition of products will mean the competition of product design technology and manufacturing technology, and it will assess the comprehensive quality of the technological innovation ability and product manufacturing ability of the enterprise. GB/T23131-2019 "Household and Similar Use Electric Toilet Seats" The national standard just creates a platform for enterprises to demonstrate their product design and manufacturing capabilities, and fully demonstrates the comprehensive quality level of products, which creates a great opportunity for enterprise product competition. A more reasonable and fair competition platform is fairer to consumers.
Electronic toilet sales are growing rapidly, China is entering the era of "smart toilet"
(Summary description)Electronic toilet sales are growing rapidly, China is entering the era of "smart toilet"
In 2015, the article "Go to Japan to buy a toilet seat" published by financial writer Wu Xiaobo was reposted by crazy comments on social media, which caused a sensation and set off a wave of Chinese people going to Japan to buy toilet seats.
According to what was revealed in a program on Japanese TV at the time, it is estimated that as many as 450,000 Chinese tourists spent nearly 6 billion yuan on shopping in Japan during the 10-day Spring Festival. Cover is one of the most popular household items among Chinese tourists. For a time, there was a grand occasion that "as long as there are Chinese tourists coming in groups, they will be sold out every day".
After more than a few years, similar news has long been lost. Chinese consumers can not only buy international big-name products through e-commerce platforms, but also more domestic brands for consumers to choose.
Recently, a "2021 Smart Toilet Online Consumption Trend Report" released by JD Big Data shows that the sales of smart toilets have grown rapidly. From 2017 to 2020, the sales of toilet lids have doubled, and the smart toilet integrated machine has even doubled tenfold.
The data shows that from 2017 to 2020, the sales of smart toilet lids have doubled, and the sales of smart toilet all-in-one machines have doubled by 10 times. According to data from the China Household Electrical Appliances Association, the share of smart toilets in China in 2016 was less than 1%. But in just a few years, sales have even increased tenfold.
The report pointed out that for consumers, experience comfort is the most important reason for choosing smart toilets, and 75.3% of people buy smart toilets for flushing functions and warm gaskets in winter. The data shows that 72.9% of consumers are more concerned about the heating function of smart toilets.
At the same time, 97.9% of consumers said they would recommend others to buy smart toilets, and 62.5% of consumers completed the replacement of their own toilets.
In addition, the report said that the price factor is the most critical factor for the popularity of smart toilets. In the past four years, the unit price of smart toilet lids has dropped by 35%, and the unit price of smart toilet machines has dropped by 67%.
At present, the development of my country's electric toilet industry has entered a period of rapid development, that is to say, my country has entered the stage of independent innovation from imitation and introduction of technology, and technological innovation will become the main theme of development in the future. Market competition is not just about price, scale, and quality, but product competition will play a major role, which will also announce the end of the era of relying on hype and using shoddy products as a means of competition. The competition of products will mean the competition of product design technology and manufacturing technology, and it will assess the comprehensive quality of the technological innovation ability and product manufacturing ability of the enterprise. GB/T23131-2019 "Household and Similar Use Electric Toilet Seats" The national standard just creates a platform for enterprises to demonstrate their product design and manufacturing capabilities, and fully demonstrates the comprehensive quality level of products, which creates a great opportunity for enterprise product competition. A more reasonable and fair competition platform is fairer to consumers.
- Categories:Company News
- Author:
- Origin:
- Time of issue:2021-04-12
- Views:0
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